What’s Really Going on in Publishing? Power to the Author!!

With Borders out of business, rumors of Barnes and Noble’s demise, Amazon growing by leaps and bounds, and ebook readers showing up everywhere, publishing is definitely the New Frontier. Karla Olson, 30-year veteran of the publishing industry, will share her observations about the business and the best strategies for realizing your publishing dreams.

But even though it has become so easy to publish, this isn’t the time to skip steps and cut corners. Book buyers know what they want, and typos, hard-to-read layouts, and books that don’t deliver on their promises are making them mad. Don’t fall victim to the “write today, publish it tomorrow” mentality. If it is worth publishing, it is worth publishing it right.

Karla Olson, Director of Patagonia Books and founder of consulting agency, BookStudio, will take you step by step through the stages of the publishing process, and tell you why it is more important than ever to spend the time, money, and thought on publishing not just fast, but right. Along the way she will offer ideas of what the standards are that you need to meet and ways to find the resources you need.

Karla Olson is the Director of Patagonia Books, the publishing division of Patagonia, Inc. She is also the founder and president of BookStudio, a publishing strategist, consultant, editor, and book packager. She is the president of Publishers and Writers of San Diego, and the founder and president of Read Local, an online directory of local authors. Karla lives in Encinitas, CA, and has a daughter at the University of Oregon.

Don't miss Karla's presentation, April 4, 2015 @ 10:00 am – 12:30 pm at the City of Orange Library! For more information, visit our , and don't forget to RSVP!