Archive for the ‘PWOC Highlights’ Category

Cliff Notes from Portland by Gerri Santiago and Dan Primbs

Thursday, May 11th, 2017

Get the highlights from the 'Publishing University 2017: Cliff Notes from Portland', by Gerri Santiago, the PWSD scholarship recipient, and her business partner, Dan Primbs from May 6th. They agreed to share their slides on book development, marketing, distribution, and more. Please click on the link below for the slides.

Cliff Notes from Portland by Gerri Santiago and Dan Primbs

Thanks to Mimi Le of IBPA

Thursday, August 11th, 2016

In August, Mimi Le, from Independent Book Publishers Association, shared her insights from working with publishers to promote their books to bookstores and libraries. She agreed to share her slides, and she also offers a sample Book Sell Sheet and a brochure about the consignment program at Vroman’s in Pasadena.

Thanks, Karla

Winning_Ways_to_Market_to_Bookstores_and_Libraries_Slides

Consignment_Brochure_by_Mimi_Le

Sample Book Sell Sheet from Mimi Le

Jeniffer Thompson’s Workshop-Style Presentation, “Get Branded: The Secret to Soaring
 Above Your Competition”

Thursday, April 14th, 2016

In our latest meeting, we were treated to a wonderful branding workshop by Jeniffer Thompson. We were grateful to be able to ask our questions about developing our brands, and get answers from a pro. Jeniffer is an author branding and Internet-marketing strategist and is the co-founder of Monkey C Media. Not only is she an expert in her field, but her warm and welcoming approach set the tone for an engaging, informative, and interactive learning experience.

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August 1st PWOC Meeting

Tuesday, June 9th, 2015

Publishers & Writers Panel Event: "Do I really need an Editor?"

Many people contribute to a successful book. However, one person is often overlooked: the editor. A great editor can turn a good book into a great one. A bad editor—or no editor at all—can turn a good book into a disappointment. Authors and publishers don’t always appreciate what an editor can do for them. More than just checking spelling, punctuation and grammar, editors contribute to the making of great books at all stages of manuscript development. They assert their influence from idea inception, organization, and manuscript structure to crafting powerful metaphors and commanding prose, checking facts, cross-checking references, enforcing house styles, making sure page and line breaks are proper, and verifying page numbers.
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NEXT PWOC MEETING on June 6, 2015: “Blogging for Success”

Tuesday, May 26th, 2015

1505 Richardson, John W (June 6 PWOC Speaker) Head shotMost writers have been told that they need to have a blog, but few have found success with the medium. Blogging in 2015 is not the same as it used to be. Standard posts go nowhere and comments are almost non-existent. To succeed at blogging now, a writer needs to take a whole new approach. By combining a custom keyword strategy, a long form, research-based format, and a targeted social media approach, your new blog can cut through the competition and find success squarely on the front page of Google. You can become the authority in your niche.

Presenter John W. Richardson is a professional speaker, trainer, and published author whose specialty is taking complex ideas and making them simple and easy to follow. He works with school districts, private organizations, and small businesses to set goals, strategize projects, train staff, and implement solutions. He’s written three books on personal success and three mystery novels (see www.JohnWRichardson.com), plus articles on personal development along with helpful free downloads (see www.PersonalSuccessToday.com).

For event details, click here! and don't forget to RSVP!

Join Us May 2nd with PJ Adams!

Tuesday, March 17th, 2015

Boosting Your Book IQ: Maximizing Your Publishing Efforts Through Savvy Planning and Targeted Promotion

PJ Adams is coming to PWOC to help boost your IQ! Get your seat now and make sure you're in the know on topics like:

  • Working with Amazon (title, cover design, book set up, pricing, key words, categories)
  • Working with KDP (ebook set up, pricing, matchbook pricing, promotions, multiple versions)
  • Marketing (design, pitch, social media especially Twitter, advertising, endorsements, blogs, special promotions like KDP Select & Free Promotions)
  • What we've learned so far (multiple books, author profile, local and national presence, costs, efficiency, building a network)
  • PJ Adams is a best-selling author and licensed family therapist. The former publishing exec’s most recent works include Intoxicating Southern France, Intoxicating Paris, the self-help book Daughter Wisdom, and the popular thriller, Freud’s Revenge.

    Make sure you RSVP

What’s Really Going on in Publishing? Power to the Author!!

Friday, February 27th, 2015

With Borders out of business, rumors of Barnes and Noble’s demise, Amazon growing by leaps and bounds, and ebook readers showing up everywhere, publishing is definitely the New Frontier. Karla Olson, 30-year veteran of the publishing industry, will share her observations about the business and the best strategies for realizing your publishing dreams.

But even though it has become so easy to publish, this isn’t the time to skip steps and cut corners. Book buyers know what they want, and typos, hard-to-read layouts, and books that don’t deliver on their promises are making them mad. Don’t fall victim to the “write today, publish it tomorrow” mentality. If it is worth publishing, it is worth publishing it right.

Karla Olson, Director of Patagonia Books and founder of consulting agency, BookStudio, will take you step by step through the stages of the publishing process, and tell you why it is more important than ever to spend the time, money, and thought on publishing not just fast, but right. Along the way she will offer ideas of what the standards are that you need to meet and ways to find the resources you need.

Karla Olson is the Director of Patagonia Books, the publishing division of Patagonia, Inc. She is also the founder and president of BookStudio, a publishing strategist, consultant, editor, and book packager. She is the president of Publishers and Writers of San Diego, and the founder and president of Read Local, an online directory of local authors. Karla lives in Encinitas, CA, and has a daughter at the University of Oregon.

Don't miss Karla's presentation, April 4, 2015 @ 10:00 am – 12:30 pm at the City of Orange Library! For more information, visit our , and don't forget to RSVP!